AOL announced tonight it is changing its logo name to "Aol." Yes, that's upper and lower case with a period at end. And they also just sent me six of their logo "reveals" as they call them, with more to come.
From their press release tonight: "The new AOL brand identity is a simple, confident logotype, revealed by ever changing images. It’s one consistent logo with countless ways to reveal. The new brand identity will be fully unveiled on December 10, when AOL common stock begins trading on the New York Stock Exchange...."
Sunday, November 22, 2009
Coming: New Period for AOL
is author of a dozen books (click on covers at right), including the new "THE TUNNELS: Escapes Under the Berlin Wall and the Historic Films the JFK White House Tried to Kill." He was the longtime editor of Editor & Publisher. Email: firstname.lastname@example.org. Twitter: @GregMitch